Big dreams, little steps.
Let's do this!
English, Spanish & French speaking.
A proud Canadian citizen with deep connections to various cultural influences, I hail from Argentina, adding to my global footprint with extended stays in Brazil, France, Spain, and Poland. My formal educational journey spans Business Marketing, Mental Health for Youths, and diverse Meditation practices from Eastern + Western approaches. I have a relentless inquisitive nature to explore and embrace the human condition.
As a big dreamer who moves forward in small steps, my professional journey started in print marketing and sales, eventually finding myself at a distinguished Toronto Ad agency in the 90's. There, I planned and executed multi-million dollar media campaigns for Canadian Imperial Bank of Canada (CIBC), Suzuki Motors, and The National Ballet of Canada. Despite early success, the stress of the advertising industry's low-conscious culture compelled me to cease old expectations and pivot into new goals. Upon a dedicated multi year long therapy filled growth spurt. I emerged as a freelance marketer and technical writer for those I encountered and resonated with. Delightfully infusing purpose, meaning, and responsibility into ways of working, thinking and being.
With over 14 curated websites in various industries, 1000's of produced marketing assets (social media and some!) along with event marketing of 20+ promotional events. I possess an understanding on how to nurture small start-ups and help them effectively communicate niche messages to target audiences.
A few media moments during these times...
I am currently crafting my series of Connection through Conversation books and live app which includes "Bed Time Share-Time". A guided Q&A for bedtime fun. Discover more by clicking here. And am fascinated by AI and learning how to elevate our world, business and personal experience in this new tech filled era.
I am rooted in integrity, transparency, and above all, sincerity.
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Silvina Etchegoyen
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sil@sincerity.ca