Big dreams, little steps.
Let's do this!
English, Spanish & French speaking.
A proud Canadian citizen with deep connections to various cultural influences, I hail from Argentina, adding to my global footprint with extended stays in Brazil, France, Spain, and Poland. My formal educational journey spans Business Marketing, Mental Health for Youths, and diverse Meditation practices from Eastern + Western approaches. I have a relentless inquisitive nature to explore and embrace the human condition.
As a big dreamer who moves forward in small steps, my professional journey started in print marketing and sales, eventually finding myself at a distinguished Toronto Ad agency in the 90's. There, I planned and executed multi-million dollar media campaigns for Canadian Imperial Bank of Canada (CIBC), Suzuki Motors, and The National Ballet of Canada. Despite early success, the stress of the advertising industry's low-conscious culture compelled me to cease old expectations and pivot into new goals. Upon a dedicated multi year long therapy filled growth spurt. I emerged delightfully infusing purpose, meaning, and responsibility into ways of working, thinking and being.
Since then, I have curated over 14 websites across various industries, produced thousands of marketing assets (social media and beyond), and 20+ promotional events.
My expertise lies in helping small business growstrong foundations, communicate niche messages, and step confidently into their success journey.
A few media moments during these times...
I am actively developing my Connection through Conversation book series and live app, which is inspired by Bedtime Share-Time—a guided Q&A for meaningful night time bonding. I’m also deeply fascinated by AI and exploring its potential to enhance businesses, relationships, and personal growth in this ever-evolving digital age.
My work is rooted in integrity, transparency, and, above all, sincerity.
sincerity.ca + sitdown.ca © Copyright 2025
Designed, Produced and Maintained by
Silvina Etchegoyen
All Rights Reserved.
sil@sincerity.ca